MAKE YOUR BRAND MORE RELEVANT, CONNECTED, POWERFUL
BrandLab is the catalyst for growing your brand and portfolio. No two brands are the same and so we consider the unique factors that impact each brand's presence. Branding is the core and essence of our passion.
BUILD STRONGER AND MORE PROFITABLE BRANDS
- Strategically position your brand
- Build targeted communication, naming & packaging strategies
- Understand your competitive position in the marketplace
- Get to know your target segments & drive that knowledge through your organization
- Develop brand essence
- And so much more...
MAXIMIZE THE VALUE OF YOUR SHOPPERS' PATH TO PURCHASE
ShopperLab brings strategic understanding of the shopper and how they think, act, and buy in a retail setting. We examine the stages of the shopping process to create a thoughtful framework for the journey to build a smart strategy that impacts your brand.
MAXIMIZE THE VALUE OF A SHOPPER'S PATH TO PURCHASE
- Understand the shopper journey
- Build a promotion strategy
- Redesign promotional vehicles
- Develop strategic merchandising plans
- Bring shopper segments to life
- Analyze the competitive retail market
- And so much more...
INNOVATE NEW PRODUCTS, IDEAS & SOLUTIONS
InnovationLab is our white space innovation workhorse. Think: re-imagined innovation process that melds research, strategy and ideation into an entirely new compound.
INNOVATE NEW PRODUCTS, IDEAS, AND SOLUTIONS
- Uncover white-space opportunities, new categories & target segments
- Introduce new usages, behaviors, features, positionings
- Realign umbrella and flanker brands
- Develop store within a store concepts
- Build strategy for new creative design
- And so much more...
DEVELOP & OPTIMIZE YOUR PRODUCT OFFERINGS
- Understand your target segments' preferences (taste, smell, sight, feel, hear, umami)
- Ensure product meets your target consumers' likelihood to like (trial), continue to like (repeat, loyalty), and expectations set by the brand's messaging.
- Understand reasons WHY to better align product DNA with consumer expectations.
THERE WHEN YOU NEED AN EXTRA HAND
- Current resources are stretched to support workload
- Approaching deadlines
- Complicated, unfamiliar business issue and needs
- Without a need for internal FTEs
- We can be your internal market research department
OR A CATALYST:
- Concept positioning workshops
- Target profiling work sessions
- Strategic planning workshops
- Annual plan & program tactics
INSIGHT & INFORMATIONAL STORY TELLING
Let's craft the right solution, together.
We strive to deliver a real collaborative business partnership. To distill data into true insights. To craft the right strategy to win. To make a real impact. And to deliver value and ROI on your business.
And most importantly, smart strategy needs activation.
We provide the spark to ignite your business through:
- Brainstorm sessions
- Frameworks and models
- Facilitated team workshops
- Infographics
- Immersive presentations
- Sizzle reels
- Training
- Creative briefs
- Brand Essence wheels
- And more...