David H Chu, PhD
Managing Partner
Mad Doctor Dave
Chief Strategist and mad scientist, Dr. Dave brings extensive experience at MAi, The Clorox Company, Diageo, Albertsons-Safeway, Whole Foods Market, Nerdwallet, and a whole bunch of Fortune 500/100 clients’ know-how to SLI. Marketer, Researcher & Strategic Planner by day, Psychologist by night, 5th degree B
Managing Partner
Mad Doctor Dave
Chief Strategist and mad scientist, Dr. Dave brings extensive experience at MAi, The Clorox Company, Diageo, Albertsons-Safeway, Whole Foods Market, Nerdwallet, and a whole bunch of Fortune 500/100 clients’ know-how to SLI. Marketer, Researcher & Strategic Planner by day, Psychologist by night, 5th degree Black Belt martial artist somewhere in between.
Specialties
Brand Insight and Strategy
Company Portfolio Strategy
Consumer Insight
Shopper Insight
Innovation
Secondary Data / Competitive Analysis
Brand Segmentation and Positioning
Influencer Marketing & Sales Strategy
Analytics Strategy
Sensory Strategy
Education
BA, University of California, Riverside, Psychology
MS, Purdue University, Consumer Behavior
PhD, Purdue University, Consumer Behavior
Ann Davis, PhD
Partner, Strategist
Wonder Woman, Wonder Nerd
Head Quant Jock and Analytical Mastermind, Dr. Ann brings a lot of supplier experience (and acronyms) from MAi, NFO, TNS, and IPSOS to SLI. She’s worked across many sectors in CPG, Tech, HBA, Food & Beverage, etc. She’s able to leap statistically significant tall buildings in a single bound whi
Partner, Strategist
Wonder Woman, Wonder Nerd
Head Quant Jock and Analytical Mastermind, Dr. Ann brings a lot of supplier experience (and acronyms) from MAi, NFO, TNS, and IPSOS to SLI. She’s worked across many sectors in CPG, Tech, HBA, Food & Beverage, etc. She’s able to leap statistically significant tall buildings in a single bound while segmenting consumer targets, “conjoining,” and max-diff-ingshoppers every which way. Additional superpower: mother of twins.
Education
BS: Iowa State University, Psychology
MS: Purdue University, Consumer Behavior
PhD: Purdue University, Consumer Behavior
Sona Thayer, MBA
Sona Thayer, MBA
Partner, Strategist
Jersey Girl wrapped in nice
Jack-of-all-trades and lead Strategist, Sona brings to SLI her wide range of experiences from intelligence and brand-focused Clorox and Y&R to more community-focused American Heart Association and University of New Mexico. She brings her creative, big-picture vision to all her work and uses wh
Partner, Strategist
Jersey Girl wrapped in nice
Jack-of-all-trades and lead Strategist, Sona brings to SLI her wide range of experiences from intelligence and brand-focused Clorox and Y&R to more community-focused American Heart Association and University of New Mexico. She brings her creative, big-picture vision to all her work and uses whatever is in reach – be it viola bow or volleyball spike – to sharpen her targeted insights. Additional superpower: mother of twins.
Specialties
Brand Insight and Strategy
Consumer Insight
Secondary Data Analysis
Innovation
Brand Segmentation
Positioning Development
Community Outreach
Advertising Research
Media Planning
Education
BS: Rutgers College, School of Business, Marketing
MBA: Thunderbird School of Global Management, Global Marketing Management
The rest of the mad geniuses in the labs
QUAL:
Anita
Caty
Sara
Shane
DESIGN:
Caroline
ADVANCED ANALYTICS:
John
FIELD MANAGEMENT:
Adam
Brad
OFFICE DOGS:
Lobo
Luna