our team

Managing Partner

Mad Doctor Dave 

Chief Strategist and mad scientist, Dr. Dave brings extensive experience at MAi, The Clorox Company, Diageo, Albertsons-Safeway, Whole Foods Market, Nerdwallet, and a whole bunch of Fortune 500/100 clients’ know-how to SLI. Marketer, Researcher & Strategic Planner by day, Psychologist by night, 5th degree B

Managing Partner

Mad Doctor Dave 

Chief Strategist and mad scientist, Dr. Dave brings extensive experience at MAi, The Clorox Company, Diageo, Albertsons-Safeway, Whole Foods Market, Nerdwallet, and a whole bunch of Fortune 500/100 clients’ know-how to SLI. Marketer, Researcher & Strategic Planner by day, Psychologist by night, 5th degree Black Belt martial artist somewhere in between.

Specialties

Brand Insight and Strategy

Company Portfolio Strategy

Consumer Insight

Shopper Insight

Innovation

Secondary Data / Competitive Analysis

Brand Segmentation and Positioning

Influencer Marketing & Sales Strategy

Analytics Strategy

Sensory Strategy

Education

BA, University of California, Riverside, Psychology

MS, Purdue University, Consumer Behavior

PhD, Purdue University, Consumer Behavior 

Partner, Strategist 

Wonder Woman, Wonder Nerd

Head Quant Jock and Analytical Mastermind, Dr. Ann brings a lot of supplier experience (and acronyms) from MAi, NFO, TNS, and IPSOS to SLI. She’s worked across many sectors in CPG, Tech, HBA, Food & Beverage, etc. She’s able to leap statistically significant tall buildings in a single bound whi

Partner, Strategist 

Wonder Woman, Wonder Nerd

Head Quant Jock and Analytical Mastermind, Dr. Ann brings a lot of supplier experience (and acronyms) from MAi, NFO, TNS, and IPSOS to SLI. She’s worked across many sectors in CPG, Tech, HBA, Food & Beverage, etc. She’s able to leap statistically significant tall buildings in a single bound while segmenting consumer targets, “conjoining,” and max-diff-ingshoppers every which way. Additional superpower: mother of twins.

Education

BS: Iowa State University, Psychology

MS: Purdue University, Consumer Behavior

PhD: Purdue University, Consumer Behavior 

Partner, Strategist

Jersey Girl wrapped in nice

Jack-of-all-trades and lead Strategist, Sona brings to SLI her wide range of experiences from intelligence and brand-focused Clorox and Y&R to more community-focused American Heart Association and University of New Mexico. She brings her creative, big-picture vision to all her work and uses wh

Partner, Strategist

Jersey Girl wrapped in nice

Jack-of-all-trades and lead Strategist, Sona brings to SLI her wide range of experiences from intelligence and brand-focused Clorox and Y&R to more community-focused American Heart Association and University of New Mexico. She brings her creative, big-picture vision to all her work and uses whatever is in reach – be it viola bow or volleyball spike – to sharpen her targeted insights. Additional superpower: mother of twins.

Specialties

Brand Insight and Strategy

Consumer Insight

Secondary Data Analysis

Innovation 

Brand Segmentation  

Positioning Development

Community Outreach

Advertising Research

Media Planning

Education

BS: Rutgers College, School of Business, Marketing

MBA: Thunderbird School of Global Management, Global Marketing Management